ForSalebyOwner.com Founder Uses Agent to Sell Home
The founder of a popular for-sale by owner Web site used a real estate broker
to help sell his 2,000-square-foot, two-bedroom New York apartment after
it lingered on the market for six months. Colby Sambrotto, the founder and
former chief operating officer of ForSalebyOwner.com, tried to sell the
property himself by listing it online and through classified ads, but after six
months of it sitting on the market, he sought the help of a real estate broker.
Broker Jesse Buckler told Sambrotto the condo was priced too
low and wasn’t attracting the right buyer for the condo. "At first he wouldn't
let me increase the price," Buckler said.
"I told him I know what I am doing—the market is picking up."
The condo soon attracted multiple offers and ended up closing
recently for $150,000 more than the original asking price.
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